I was perusing the aisles of my local Rite Aid a few days ago and I stumbled upon the Wet 'n Wild Intuitive Blend Shade Adjusting Foundation + Primer. Now, I realize this isn't a new product to their line but I hadn't seen it in previous displays, so it took this extended display for me to realize it was even there! It is a foundation AND primer priced only at $5.99 so I figured I would give it a go and review it.
The applicator is a simple squeeze-tube and I find these perfectly hygienic and simple to use. I like the ombre yet simple packaging of this foundation - and what really intrigued me was that this product claims to be a primer as well as a foundation, which would cut one step out of my morning beauty routine (and I'm all about simplifying).
I took a series of photographs to show you how the microbead shade-adjusting technology works:
This foundation provides light to medium coverage and performs like a BB cream or tinted moisturizer, but it really does do everything that it claims! I haven't experienced any pilling or greasiness, the foundation wore all day on my skin and my skin still felt smooth 8 hours in. I applied it with a brush and my fingers, I typically prefer a brush but it works well both ways. I did find that I had to use concealer for my under-eye circles as the coverage wasn't enough to give me the brightness I like (but this can be true for many medium coverage foundations).
All in all, I think this is a fantastic, well-priced product. It really is a no-muss no-fuss sort of morning product that is a ton of fun to use. The product range only consists of 4 shades Fair, Light, Medium and Tan, so choose the one that you normally fall into with other foundations you may use.
If you're interested in this product, I've linked all 4 shades (fair, light, medium and tan) below: